IB.com Brand Story : Alison Fern Jewellery

Brand, Jewellery, London -

IB.com Brand Story : Alison Fern Jewellery

IB.com Brand Story - British Jewellery Designer, Alison Fern Jewellery :

Alison Fern is a jewellery designer living and working in London.  All of her pieces are crafted individually by hand and she only makes limited quantities of each piece. 

Alison studied Art and Design at University and started making jewellery as a creative outlet whilst working in the Art world. Alison is Inspired by the ever-changing and creative environment and started to make my own mini pieces of art to wear while hanging out with friends and at the office.  

It was while working for TATE, as her friends and colleagues became her first and loyal jewellery clients, that the seed to one day develop my own brand was planted. After taking time out to spend time with my children, Alison launched her business in 2016.   

Her design sensibilities swing between delicate and feminine, and then a desire for something a bit tougher and with an edge.  She aims to marry the influence of the delicate romanticism of nature and the urban, vibrant side of the city. Alison does this by creating delicate and feminine pieces with a modern and bold feel.

Her collections are influenced by high fashion but the real motivation comes from a love of creating unique yet affordable pieces inspired by and created for everyday life.  It is Alison's belief that nice things are to be worn in the here and now and not just saved for ‘best’.  She hope's that when you buy a piece of her jewellery it becomes something you love, whilst transcending fashion and playing a part in telling the story of who you are.  

Her designs are made using high quality materials such as 14k gold fill and sterling silver because they look expensive, albeit wearable yet low-key, in addition to being a lasting investment.  Some of her designs are simple enough for the jewellery to be mixed and layered, yet striking enough to be worn alone; either way this create a unique look to each wearer.  This is 'Demi-fine' jewellery; accessible luxury made collection especially for you.   

The spirit of Alison Fern jewellery is intended to encompass sophistication and elegance with quality and individuality.  Whether choosing one of the dainty pieces or a bolder design..... 


Alison's signature style is always delicious and always refined. Beautifully elegant with a tiny helping of edge and carefully handcrafted in the London studio.        

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