November 10 2021 – Victoria Le Marquand
Emily and Fin is an independent clothing brand for creative women that is rooted in friendship and complementary talents. Co-founders Emily Whittle and Fin Armour-Brown started on London’s famous Portobello Market by creating clothing from beautiful fabrics sourced from far-away destinations. They travelled to colourful and beautiful destinations together, armed with sketch-pads bursting with designs just waiting to be made. The original creations that were born from these adventures laid the foundations for Emily and Fin.
Emily’s gift for print design and eye for distinctive fabrics, and Fin’s talent for pattern cutting and silhouette are a perfect match. Their instinctive ideas have a way of finding a natural creative balance. Emily and Fin harnesses these inherent skills to create clothing that is a collaboration of fabric and shape. We believe both are essential and one can’t exist without the other.
Since those early beginnings nearly 20 years ago we’ve swapped Portobello Market for our East London design studio, where we design and develop all our pieces from scratch. Emily’s love of colour and sense of fun, and Fin’s intuitive sense of shape and form, are reflected in every distinctive print we design and silhouette we create. The two elements are then brought together to create their beautiful and creatively considered clothing.
Their prints can start with the stroke of a paintbrush, a sketch, an inspiring location, or an exhibition, meaning each has its own special charm.
Every collection has its own concept from which they gather colours and draw sketches to create the initial print ideas which are then developed into their print designs.
Taking into consideration the mix of design details, scale, balance and colour, they select the final prints for the collection. The fabric bases are then chosen depending on the drape and movement they feel would lend itself best to each print and to the silhouettes that the prints will be placed into.
Each new Emily and Fin silhouette is crafted in their London studio. They drape, pattern cut and toile our designs in-house so they can trial and test every piece until it looks beautiful and fits perfectly.
Draping is the process of positioning and pinning the fabric onto the dress form to create the pattern. This is a very creative process and every step in the creation of each design detail can be worked with until it fits and hangs exactly as they want it to.
Once the final pattern has been approved, a paper pattern is cut and the toile is made which they then fit on a model to make sure that each silhouette fits the body well, and is comfortable as well as beautiful.
Thanks so much for the support for the sale Emily & Fin. I'm so pleased with the beautiful Lita Ivory & Black Dot Shirt Donation, Also lovely (and important) to have British companies uniting and supporting this sale.
All profits will go to St Mungo's.
Thanks again for your support.